The Marigold Effect

Helping good work grow stronger

Practical advising and aligned capital for organizations and storytellers building a fairer way forward.

Our three-pronged ecosystem

The economy is shaped by who makes decisions, who receives resources, and which stories get told. Our work is one small part of a much larger movement to change all three. We support organizations making values-aligned decisions, invest in enterprises moving wealth toward communities, and back stories that show cooperative economics in practice. Our goal is a more just economy.

  • Advising

    Support for better decisions

  • Investing

    Capital in service of community

  • Storytelling

    Picture what’s possible

Meet the founder: Pooja Mehta

Pooja is an attorney, investor, entrepreneur, and photographer.

In addition to leading The Marigold Effect, Pooja is Of Counsel at a solidarity economies law firm. She serves on a youth justice-focused nonprofit board and on the investment committee of a fund that makes loans to small businesses ineligible for big bank financing.

Pooja’s professional and community work focuses on building the conditions that enable people and organizations to thrive with dignity.

Take the next step

Help build an economy rooted in cooperation, shared prosperity, and care for people and place.